Moose and Quill
As quartz and engineered stone surfaces become a defining feature of modern Indian homes, the brand brings a purpose-built cleaning solution designed to protect their finish while supporting sustainable home care.
The modern Indian home has evolved significantly over the past decade. Kitchens are no longer just functional spaces—they have become the centrepiece of contemporary living, often featuring premium quartz countertops, engineered stone islands, elegant bathroom vanities, and designer worktops that combine aesthetics with durability. As homeowners continue to invest in these high-end surfaces, maintaining their original appearance has become just as important as choosing the right material in the first place.
About Moose & Quill
Moose & Quill develops plant-based cleaning and home care products designed to deliver effective everyday performance while promoting responsible surface maintenance. The company continues to expand its portfolio of sustainable cleaning solutions for modern homes, combining practical cleaning performance with environmentally conscious formulations. Moose & Quill’s products are available through selected retail partners and leading online marketplaces across India.
For the latest product updates and announcements , visit Moose & Quill’s LinkedIn page.
Recognising this growing need, Moose & Quill has announced the launch of India’s first Plant-Based Engineered Stone Surface Cleaner, a specialised cleaning solution developed specifically for quartz and other engineered stone surfaces. Designed for everyday use, the product aims to clean effectively while helping preserve the beauty and longevity of premium stone installations.
Unlike conventional household cleaners that are formulated for a broad range of surfaces, engineered stone requires more thoughtful maintenance. Quartz and engineered stone countertops are built to withstand daily use, but regular exposure to unsuitable cleaning agents can gradually affect their finish over time. This has created a growing demand for cleaning products that are tailored to the unique characteristics of these premium surfaces.
The challenge is particularly relevant in Indian households, where kitchens experience a very different style of cooking compared to many global markets. Ingredients such as turmeric, chilli powder, cumin, garam masala, oil, and strong food colourings are used almost every day. These ingredients can leave behind stubborn stains and residue that are often more difficult to remove than standard household marks. In many cases, homeowners rely on multi-purpose cleaners that effectively remove grease and dirt but are not specifically formulated for the long-term care of engineered stone.
As consumer awareness around premium home maintenance continues to grow, there is an increasing shift towards specialised cleaning solutions that not only remove everyday stains but also help maintain the original finish of modern surfaces.
Moose & Quill’s newly launched cleaner has been developed to address exactly this requirement. The plant-based formulation is suitable for regular cleaning of quartz countertops, engineered stone kitchen islands, dining counters, bathroom vanities, office worktops, and other engineered stone installations. The product is designed to remove daily dirt, fingerprints, food residue, and kitchen spills while offering a gentler alternative to unnecessarily harsh chemical cleaners.
The launch reflects a broader change in consumer behaviour, where homeowners are increasingly viewing cleaning as part of preserving long-term investments rather than simply maintaining appearances. Premium kitchens and designer interiors often represent a significant financial commitment, making proper surface care an essential aspect of everyday home maintenance.
Nidhi Kumar, Founder and Managing Director of MOOSE AND QUILL spoke about the launch
“Consumers today are investing more in premium surfaces that are designed to last for years. However, many people still use general-purpose cleaners without realising that engineered stone has its own maintenance requirements. Our goal was to create a plant-based cleaner that supports effective everyday cleaning while encouraging better care for these modern surfaces.”
The company’s focus on plant-based formulations also aligns with the growing demand for more environmentally conscious home care products. As sustainability becomes a stronger purchasing factor among Indian consumers, many households are actively looking for products that balance cleaning performance with more responsible ingredient choices. Moose & Quill aims to address both priorities by combining practical everyday performance with plant-based ingredients designed for routine surface maintenance.
Industry experts have also observed a growing trend towards surface-specific cleaning products as premium materials become more common in residential and commercial interiors. Instead of adopting a one-size-fits-all approach, consumers are becoming more informed about choosing products that suit the material they are cleaning, helping extend the lifespan and appearance of expensive installations.
With the launch of its Plant-Based Engineered Stone Surface Cleaner, Moose & Quill hopes to contribute to this shift by promoting smarter surface care practices across Indian households. Rather than treating cleaning as a reactive task after visible dirt appears, the company encourages homeowners to view regular maintenance as an important step in protecting the quality and finish of engineered stone over time.
The newly launched cleaner is now available through selected retail stores and online marketplaces, including Amazon, making it accessible to homeowners looking for a dedicated solution for engineered stone care.
As modern homes continue to embrace premium materials and thoughtful interior design, products developed specifically for maintaining these surfaces are expected to play an increasingly important role. Moose & Quill’s latest launch reflects this changing landscape, offering homeowners a specialised, plant-based cleaning solution that supports both effective everyday cleaning and the long-term care of premium engineered stone surfaces.
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