Remember those amazing times when you did not study for an exam and still got decent grades? It did not happen to me either. But you know what it would be like, right?
The feeling of accomplishment when you did nothing to prepare for it is difficult to match. And that is exactly how we felt about Cadbury 5 Star’s latest campaign, #5StarsEverywhere, centered on ‘Doing Nothing.’ And why not? In this exciting new crusade, the brand has now taken over every mobile app that has ever existed, and all without doing anything! We have all the details! Here’s what happened.
So, you know how every year around the holiday season, when you open any mobile app, you are bombarded with various advertisements? Needless to say, the brands spend a lot of money on these ads. So Cadbury 5 Star devised a brilliant strategy for getting themselves advertised this year without spending any money. The brand simply altered its logo to include only five stars, which means that whenever we are asked to rate an app or service on our phones, we will be reminded of Cadbury 5 Star! What a brilliant thought!
Cadbury 5 Star has managed to cut through the hubbub of high-budget brand campaigns that bombard us everywhere this time of year with its one-of-a-kind campaign. And it is actually fascinating to see the beloved chocolate brand hijacking and transforming every app platform into a personalized ad for it by doing nothing.
Here’s the video of 5star’s new campaign:
Is it not that awesome? We have heard that, after conquering the internet, the brand now intends to conquer other mediums as well. Are you looking forward to seeing what quirky new things Cadbury 5 Star has in store for us?
