CMR
A new study commissioned by POVA and independently conducted by CyberMedia Research (CMR) surveyed 2,000 smartphone users aged 18 to 35 across Delhi NCR, Mumbai, Bengaluru, and Kolkata. The goal was straightforward: understand what poor connectivity actually costs people in their daily lives, beyond the frustration of a dropped call.
The findings are harder to ignore than most people might expect.
79% of respondents reported experiencing call drops or connectivity interruptions while travelling on highways. 71% said they routinely have to reconnect with someone after a dropped call. More than 83% said they feel anxious or helpless when an important call gets cut off. And for business users, the stakes are even higher – 67% reported directly losing clients, deals, orders, or payments because of poor signal performance.
As Prabhu Ram, VP of the Industry Research Group at CMR, noted in the report, India has made real progress in expanding mobile coverage. But consistent, stable connectivity in real-world transit environments – highways, moving vehicles, low-signal zones – remains a gap that infrastructure alone hasn’t closed.
The Problem Is Specific to Movement
Stationary coverage in Indian cities has improved considerably. The breakdown happens when users are moving. At highway speeds, a device is constantly handing off between different network towers. Every transition is a window where calls can drop, data can stall, and recovery depends entirely on how quickly the phone can reacquire and stabilise a signal. It is less a question of whether towers exist and more a question of whether the device can keep up.
What POVA Built to Address It
POVA’s answer is built into the chipset itself. Its Triple Signal Optimisation treats call stability as a hardware problem, not an afterthought. Rather than waiting for signal to fail and recover, the architecture actively seeks the strongest available connection in real time, cutting the recovery window that causes calls to drop through exactly the highway corridors the CMR study identifies.
The study measured how this plays out for actual users. Among frequent highway travellers on POVA devices with this technology, 81% reported an improved signal experience overall, 74% reported more reliable calling performance on the move, and 72% reported faster signal recovery after passing through weak-coverage zones.
For a brand whose core promise is best signal by design, these findings are not just validation. They are the problem POVA set out to solve. The CMR data puts an independently verified number on something India’s on-the-move professionals have lived with for years. POVA’s position is that it belongs in the phone, not on a wishlist.
CMR-POVA study, June 2026. Survey of 2,000 smartphone users aged 18–35 across Delhi NCR, Mumbai, Bengaluru, and Kolkata.
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