VIWA Cables
Nashik, Maharashtra — May 18, 2026 — VIWA Cables Pvt. Ltd., a Nashik-based wires and cables company, has announced the launch of a new loyalty program for electricians as part of its wider plan to build stronger relationships with the electrical trade community.
The program is designed to support electricians who regularly recommend, install, and work with VIWA Cables products across residential, agricultural, commercial, and industrial projects. The company’s product range includes house wires, LAN cables, CCTV cables, submersible cables, solar cables, industrial cables, and other wiring solutions used across different project needs.
A Program Built Around Electricians
Electricians play an important role in the wires and cables market. They are often the first people homeowners, builders, shop owners, contractors, and project teams trust when choosing wiring products.
VIWA Cables has introduced this loyalty program to recognise that role. The program will focus on rewarding electricians for their continued association with the brand while also giving them access to product updates, training support, trade communication, and future recognition opportunities.
Supporting The People Behind Safe Wiring
Electrical safety depends not only on the product but also on proper installation. A good electrician understands load requirements, cable selection, insulation quality, safety standards, and practical site conditions.
Through this loyalty program, VIWA Cables wants to build closer communication with electricians and help them stay more connected with product knowledge and brand updates.
Speaking on the launch, Mr. Amol Kadu, Founder and Managing Director of VIWA Cables Pvt. Ltd., said:
“Electricians are the real link between a cable brand and the customer. They understand the product on-site, they guide customers, and they make sure the wiring is installed correctly. This loyalty program is our way of respecting their contribution and building a stronger relationship with them.”
He added:
“VIWA Cables is growing with the support of dealers, distributors, electricians, and customers. We want electricians to feel that they are not only using our products, but are also part of our growth journey.”
How The Loyalty Program Will Help
The VIWA Cables electrician loyalty program will be introduced in phases. The company plans to include practical benefits such as registration support, reward-based participation, product awareness, priority communication, dealer-linked coordination, and recognition for active electricians.
The program is also expected to help electricians stay updated about VIWA Cables’ product range, new launches, safety-focused wiring solutions, and market availability.
VIWA Cables is already working to expand its dealer and distributor network. Public distributor listings show that the company is looking to appoint distributors for wire and cable products across several Indian regions.
Strengthening Dealer And Electrician Connections
The loyalty program is also expected to support dealers and distributors by creating stronger demand at the ground level. When electricians understand a product better and trust its performance, it helps the whole channel.
VIWA Cables believes that a strong trade network is important for long-term growth. Dealers need reliable supply. Electricians need dependable products. Customers need safe wiring. The new program has been planned to connect these needs in a more organised way.
Built For Long-Term Brand Trust
VIWA Cables is positioning itself around safe wiring, reliable performance, and practical product use. Its public profiles describe the company as a wires and cables brand serving sectors such as residential, agricultural, commercial, and industrial markets.
The loyalty program is another step in that direction. Instead of focusing only on sales, the company wants to create stronger field-level trust with people who work with cables every day.
Rollout And Participation
The company will share detailed participation steps with electricians, dealers, and trade partners through its official communication channels. Interested electricians will be able to connect with VIWA Cables or authorised dealers for program details, registration support, and eligibility information.
The program will begin with selected markets and may be expanded further as the company grows its distribution network.
About VIWA Cables Pvt. Ltd.
VIWA Cables Pvt. Ltd. is a Nashik-based wires and cables company offering electrical wiring solutions for residential, agricultural, commercial, and industrial applications. The company focuses on safe wiring, consistent power flow, reliable conductivity, and durable cable performance.
VIWA Cables operates from Survey No. 28/3, Gulve College Road, A.P. Vilholi, T.D. Nashik – 422010, Maharashtra, India. Its official website lists contact numbers and email support for customers, dealers, and project enquiries.
For more information visit viwacables.com
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