
New Delhi – Purnika Luxe, a premium Ayurvedic skincare house, announced the pre-launch of its flagship innovation — Advanced Radiance Redefined Cream, a breakthrough formulation born from three years of research and development. Built on the brand philosophy “The Infinite Essence of Nature”, Purnika Luxe aims to push the future of modern Ayurveda with luxury-grade purity.
The brand’s core ingredient Seabuckthorn holds deep relevance in ancient Ayurvedic texts including Charaka Samhita, Sushruta Samhita, Bhavaprakasha Nighantu, and Tibetan Sowa Rigpa, known for restoring radiance and strengthening the skin barrier. Purnika Luxe blends these time-tested insights with advanced extraction techniques to deliver a new era of performance Ayurveda.

Speaking on the announcement, Vaibhav Trivedi, Founder & CEO of Purnika Luxe, said:
“Hamari vision simple hai — pure, powerful aur result-oriented Ayurveda ko luxury format me duniya tak pahunchana. Advanced Radiance Redefined Cream hamare 3 saal ke research ka outcome hai, jisme humne chemical-free, royal fragrance, lightweight aur instantly absorbing formula create kiya.”
The brand also revealed that this is the first product in its upcoming line of 35 products planned for phased launch. Pre-booking for the Advanced Radiance Redefined Cream begins 6 December on the official platform.
Purnika Luxe positions itself as the next-generation Ayurvedic luxury house — bridging ancient knowledge with modern science, and offering India’s first Seabuckthorn-based facial-replacement skincare system.
