Kochi’s growing appetite for mindful eating has found a reliable partner in Ripe Enough, a premium fruit delivery brand that’s making healthy living effortless, consistent, and refreshingly modern. What began in 2020 as a simple idea to deliver premium fruits at their peak freshness has grown into a trusted community of over 3872 families across the city who count on Ripe Enough for their daily fruit.
Founded with a clear purpose of making fruits an integral part of everyday nutrition, Ripe Enough redefines what intelligent eating means in today’s fast-paced world. The brand curates the finest mix of local, seasonal, and exotic fruits, sourced ethically from trusted farms and suppliers, with a strong focus on freshness and sustainability. Every fruit is precisely sorted, stored, and delivered at peak ripeness, ensuring that every bite tastes as fresh as it looks. Its efficient supply chain helps minimise wastage from farm to doorstep.
Ripe Enough’s seamless digital ordering platform, accessible via website and social channels, enables prompt and reliable home delivery, setting a new benchmark for convenience and service in the fresh produce space.
Behind this fresh movement are Shamin Shan and Muhammed Ajnas. Shamin builds on his family’s 35-year-old legacy through Indian Fruits, bringing deep expertise in procurement and supply chain. This ensures every fruit meets the highest standards of freshness. Ajnas, seasoned brand consultant and founder of Tigris Asia, the agency behind prominent brands like Skei Ice Cream, Blossom and Oralium, adds over eight years of experience in brand strategy, positioning Ripe Enough as a symbol of easy, intelligent nutrition.
Looking ahead, Ripe Enough plans to expand its footprint across Kerala and into Tier 1 cities like Bengaluru and Mumbai, with new categories including fruit boxes, gifting subscriptions, and ready-to-eat assortments. As it grows, the brand remains committed to one goal – making the question “Have you had a fruit today?” part of daily conversations.
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