Ornatique
Kolkata, India – What happens when an entrepreneur with a background in international trade, finance, and marketing decides to reimagine one of the oldest symbols of human expression — jewellery? The answer is Ornatique, a direct-to-consumer (D2C) jewellery brand launched by Kolkata entrepreneur Niladri Das, set to reshape the meaning of affordable luxury in India.
Beyond Jewellery: A Story of Identity and Inclusion
Ornatique isn’t just another online jewellery brand — it’s a voice for individuality and inclusivity. One of its most unique offerings is a spiritual jewellery collection that represents major world religions. In a country as diverse as India, this is more than an accessory — it’s a symbol of unity, belief, and personal expression.
“Jewellery has always been tied to rituals, identity, and belonging. We wanted to create something that allows people to carry their values and stories with them, while still being stylish and contemporary,” explains Niladri.
Eco-Luxury for the Conscious Consumer
At a time when Indian buyers are becoming more environmentally conscious, Ornatique has placed sustainability at its core. With eco-friendly packaging and responsible sourcing practices, the brand speaks directly to millennials and Gen Z who want to make mindful lifestyle choices without sacrificing elegance.
India’s Jewellery Market: Ready for Disruption
The Indian fashion jewellery market is projected to grow at double-digit rates, driven by younger consumers seeking versatility and affordability. However, most players either chase mass production or premium exclusivity, leaving a gap for affordable yet aspirational jewellery. This is where Ornatique positions itself — stylish, high-quality designs that are both accessible and aspirational.
The Founder’s Drive
Niladri’s journey reflects resilience and adaptability. From stock trading and global trade exposure to startup fundraising and marketing leadership, his varied experience fuels Ornatique’s growth strategy. Unlike traditional jewellery houses, Ornatique is designed to operate as a digital-first brand, reaching consumers directly and fostering a transparent, trust-based relationship.
“In India, jewellery is an emotion. It’s given at weddings, worn in festivals, gifted as blessings — but it should also be part of everyday self-expression,” says Niladri. “That’s where Ornatique comes in — jewellery that celebrates both tradition and modern individuality.”
Why Ornatique Stands Out
Spiritual jewellery line inspired by multiple faiths — rare in India.
Eco-conscious packaging, aligning with sustainability trends.
Over 10 diverse categories, ensuring something for every occasion.
D2C pricing model, removing middlemen to keep designs affordable.
Fusion of heritage and modern aesthetics, designed for India’s global-minded youth.
Looking Ahead
With its launch, Ornatique is not just introducing another product line — it’s creating a new narrative for affordable luxury jewellery in India. Under Niladri’s leadership, the brand aims to establish itself as a disruptive, culturally inclusive, and environmentally responsible force in the country’s booming jewellery segment.
About Ornatique
Ornatique is a Kolkata-born fashion jewellery brand founded by entrepreneur Niladri Das. Offering a wide collection of artificial jewellery across multiple categories, Ornatique blends tradition with modern design. With exclusive spiritual jewellery lines and sustainable packaging, the brand is committed to redefining affordable luxury for the modern Indian consumer.
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