From Friendship to Franchise: How Three Childhood Friends Are Brewing India’s Biggest Tea Movement

Not all success stories begin in boardrooms or with startup capital. Some begin in classrooms, in dreams, and over cups of tea shared between friends.
Swad Amrutam Chai is one such movement — a rapidly growing tea franchise founded by three childhood friends with a mission to empower entrepreneurship, self-reliance, and social upliftment through India’s most beloved beverage.

Meet the Founders:

Anil Modi – Founder & Managing Director
Ronak Maheshwari – Co-founder & CEO
Nayan Prajapati – Co-founder & Head of Product Innovation

All just 29 years old, this dynamic trio has launched one of India’s fastest-growing franchise-based tea brands, establishing 150+ successful outlets in just 12 months.

A Bold Vision Brewed with Purpose

In 2024, these three friends came together with a shared dream:

“To make entrepreneurship accessible to those who dream big but lack resources — helping ordinary individuals leave unfulfilling jobs and build something of their own.”

In India, tea is more than a drink — it’s a daily ritual. But for Anil, Ronak, and Nayan, it became a vehicle for transformation. With just ₹3.5 lakh investment, zero royalty, and 360° business support, Swad Amrutam Chai emerged as a low-risk, high-opportunity platform for aspiring entrepreneurs.

“Don’t just sip tea — serve it, own it, and grow with it.”

The Founders: Real People. Unshakable Purpose.

Anil Modi – A Visionary for the People

Raised in a middle-class family with no business background, Anil’s entrepreneurial journey began at 16 — fueled not by capital but courage.

“If the world doesn’t give you a way — you create one.”

Today, Anil continues to visit franchise outlets personally, engage with partners, and ensure every voice is heard.

“The success of a brand isn’t in numbers — it’s in the lives it changes.”

Ronak Maheshwari – Architect of Sustainable Scale

Initially preparing for UPSC and pursuing CA Inter studies, Ronak chose to forgo job security in favor of creating a scalable and simple franchise model.

He engineered the backend operations and financial frameworks that allow franchisees to earn consistent monthly profits between ₹50,000 and ₹1.5 lakhs.

“Strong businesses are built not just on dreams, but on discipline, systems, and clarity.”

Nayan Prajapati – The Flavor Innovator

With a Master’s in Chemistry and experience in pharma R&D, Nayan turned his scientific expertise toward tea. He developed the brand’s unique flavors, overseeing R&D, taste consistency, and quality control.

Every sip of Swad Amrutam Chai reflects his commitment to innovation and excellence.

From Zero to 150+ Outlets — Without Owning One

The founders did something unconventional — they never opened a company-owned outlet.

“We didn’t build a shop — we built a brand that empowers thousands to open their own.”

Their first outlet was handed to a franchisee with complete training and backend support. Today, the results speak for themselves:

150+ outlets launched in just 12 months
Over 1,000 jobs created across India
Zero royalty model with 40–60% profit margins
Return on Investment (ROI) in as little as 5–6 months

The model has become a beacon of hope for homemakers, middle-class families, and young aspirants.

What’s Brewing Next?

Looking ahead to 2025–2027, the vision is ambitious and expansive:

1,000+ outlets across India
Special franchise models for women, youth, and rural entrepreneurs
Global expansion to UAE, Nepal, and East Africa
Launch of a smart franchise app — for real-time training, inventory, and analytics
Retail product line including tea leaves and ready-to-drink beverages

Swad Amrutam Tea Leaves has already entered the retail segment, bringing the brand’s signature flavors to homes across the nation.