Rachel Philips
Kerala is set to witness a communication revolution as Tigris Asia, a leading branding consultancy based in Kochi, joins hands with Rachel Philips PR Consultancy to launch the state’s first dedicated podcast marketing service. This initiative introduces a bold new direction in brand building—through voice, storytelling, and long-form content strategy. Through partnerships with top national podcasters and mainstream Indian media outlets, the venture brings structured podcast marketing to Kerala for the first time, offering creators, founders, and institutions a platform to turn their ideas into nationally resonant audio narratives.
Podcast marketing is emerging as a powerful force in the content ecosystem, offering an emotional depth and authenticity that traditional media often lacks. The recent resurgence of Vijay Mallya’s story, which gained massive media traction after being featured in a popular investigative podcast, shows how this format can spark renewed public interest and push stories back into national relevance. Tigris Asia’s branding clarity and positioning, combined with Rachel Philips’ deep expertise in podcast media strategy, will help brands not only tell better stories – but get heard in the right rooms.
In parallel, this partnership is launching AI-powered PR solutions to help brands become top-recommended answers on ChatGPT, as audiences shift from Google to conversational AI. Together with podcast marketing, this dual offering marks a major step forward in Kerala’s marketing evolution.
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