Balistro
What starts in college dorms often stays there. But for Naman Khetawat and Manav Gupta, a shared curiosity for marketing and a knack for data turned into something bigger – Balistro, a fast-growing digital consultancy now powering performance campaigns for brands across sectors.
The duo’s journey began during their time in Pune, where both were pursuing their education and landed internships at Sokrati, one of India’s top performance marketing firms. What started as exposure to ad platforms and analytics soon became a fascination – not just with marketing mechanics, but with the possibilities of building something better.
After working in the digital industry, they realized a gap. Most agencies focused on vanity metrics: impressions, likes, and surface-level reporting. Naman Khetawat and Manav Gupta envisioned something different – a consultancy rooted in transparency, accountability, and real business outcomes.
That vision became Balistro.
With no outside funding and a handful of small clients, the two focused on delivering consistent, measurable results. Their early campaigns, marked by rigorous testing and sharp targeting, quickly earned them a reputation. Clients began referring others. Word spread. Growth followed – not because of flashy branding, but because of proven performance.
Today, Balistro operates as a boutique digital consultancy with a growing portfolio of Indian and international clients. The firm specializes in Meta Ads, Google Ads, Amazon Ads, and SEO, while also offering a broader suite of services including cold outreach, LinkedIn content creation, WhatsApp lead generation, social media paid advertising, ad creative design, search engine marketing, digital marketing strategy, email marketing, and in-depth analytics and reporting.
With a focus on full-funnel strategies tailored for D2C brands, service-based businesses, and e-commerce players, Balistro is dedicated to driving measurable outcomes – ranging from increased sales and app installs to consistent, month-over-month growth in lead generation.
But beyond platforms and KPIs, Balistro’s strength lies in its people.
Rather than hiring for resumes, the founders built a team through internal training and mentorship. Several team members joined without prior agency experience and now lead critical functions. The culture emphasizes learning, ownership, and long-term thinking – a rare mix in an industry preoccupied with quick wins and surface-level results.
Rather than chasing rapid headcount growth, Balistro has taken a different route – building a compact, highly capable team where every member plays a pivotal role. “They prioritize quality over scale, strategy over volume – and it shows in the results they drive.”
Looking ahead, the consultancy is set to deepen its creative and strategic capabilities – expanding into high-performance visual storytelling, thumb-stopping ad creatives, and platform-tailored content strategies. With advanced analytics also being integrated into client dashboards, Balistro continues to evolve while staying grounded in its founding belief: that marketing should be driven by precision, purpose, and performance.
To learn more about Balistro, visit: https://www.balistro.com/
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