Shah Rukh Khan, Rashmika Madanna along with Mr. Manish Agarwal, the Managing Director, and Ms. Shweta Agarwal, Director at Prabhuji Pure Foods.
Kolkata, August 2023 : Leading FMCG giant Prabhuji Sweets and Namkeens proudly announces a collaboration with renowned actress Rashmika Mandanna and Bollywood superstar Shah Rukh Khan.
While the products of Prabhuji Sweets and Namkeens are beloved treats that have long been associated with India’s culinary history, our partnership is founded on a common desire to celebrate and spread real Indian flavours over the globe.
The acclaimed Prabhuji Sweets & Namkeens have mastered the art of creating delicious Indian sweets and snacks that appeal to a wide range of palates. Working with SRK and Rashmika demonstrates the brand’s commitment to maintaining history while embracing a contemporary perspective.
Mr. Manish Agarwal, MD, commented on the collaboration, saying, “Prabhuji Sweets and Namkeens have long been cherished as a cornerstone of India’s snacking tapestry. While India has continued to enjoy our delicious creations, our partnership with Shah Rukh and Rashmika is proof of our desire to introduce the Indian palate to the essence of our flavours. Our dedication to providing unparalleled flavour experiences is unrelenting.”
Shah Rukh Khan, an icon transcending borders, shares his perspective: “India’s rich culinary heritage is a source of pride, and I’m delighted to partner with Prabhuji Sweets and Namkeens, a brand synonymous with this heritage. Although these delicacies have been savored locally, this collaboration is an endeavor to introduce audiences to India’s authentic flavors.”
Rashmika Mandanna, a charismatic force in the entertainment industry, adds, “Food, with its universal appeal, has the power to bridge cultures. I’m thrilled to be part of this journey with Prabhuji Sweets and Namkeens. Together, we aspire to share India’s beloved traditional snacks and sweets with everyone.”
The collaboration between Prabhuji Sweets and Namkeens, SRK and Rashmika represents a crucial turning point in the history of the company. This collaboration is expected to improve people’s perceptions of Indian flavours because they are united by their commitment to excellence.
