Kshitijj Budhiraja
India, 2026 — In a move set to energize India’s fitness and performance landscape, KBfitnex, founded by Kshitijj Budhiraja, has officially collaborated with UpUrFit, the high-performance fitness brand associated with international cricketing legend Jonty Rhodes, along with UPURFit co-founder Mr. Vikram Gunjal.
Kshitijj Budhiraja is an athlete himself, a certified fitness coach, and the founder of KBFITNEX — a performance-driven fitness brand that encourages a healthy and fit lifestyle while aiming to build a stronger, healthier youth through structured training, smart nutrition, and a true athlete mindset. A competitive cricketer, he has represented LMS Cricket, gaining valuable experience in league cricket, match play, high-intensity training camps, and competitive overseas conditions, which have shaped his understanding of athletic performance, endurance, agility, and recovery.
Widely regarded as one of India’s most loved fitness influencers, Kshitijj brings a rare blend of on-field cricketing exposure and modern performance science to the partnership. Having played competitive cricket for India LMS in England, adapting to international pitches, playing conditions, and elite training environments, his journey reflects discipline, game awareness, and strong credibility in strength training, sports conditioning, and body transformation coaching.
This collaboration unites KBfitnex’s science-driven training philosophy with UPURFit’s elite athletic mindset, inspired by Jonty Rhodes — a global icon synonymous with fielding excellence, agility, fitness innovation, and uncompromising performance standards. Together, the partnership aims to redefine how Indian athletes and fitness enthusiasts approach training, recovery, and long-term performance.
Speaking on the association, the collaboration reflects a shared vision to bridge professional sports-level conditioning with accessible, structured fitness solutions for the Indian audience. Backed by Mr. Vikram Gunjal’s strategic leadership at UPURFit and Kshitijj’s strong grassroots connect, digital influence, and coaching expertise, the alliance is positioned to create meaningful impact within India’s evolving sports and fitness ecosystem.
The partnership will spotlight UPURFit’s performance-driven recovery solutions, with a focused rollout of UpUrFit Thermo Gel for rapid muscle warm-up, activation, and injury prevention prior to training, alongside UpUrFit Cool Therapy as an effective post-workout recovery solution to aid muscle relaxation, reduce soreness, and accelerate recovery. These offerings reflect a blend of international sporting standards and India’s evolving fitness needs, delivering practical, athlete-tested solutions for both everyday training and elite performance.
As India continues to witness a growing demand for authentic, results-oriented fitness leadership, the KBfitnex × UpUrFit collaboration stands as a strong testament to credibility, experience, and global alignment
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