Exercitoo, founded by Air Force veteran Sunil Saharan, is emerging as one of India’s most promising SaaS automation platforms for MSMEs. Built from a small town in Rajasthan and now valued at 8 crore, Exercitoo is redefining how Indian businesses streamline operations, reduce costs, and scale faster through automation.
This article explores the inspiring journey of Sunil Saharan, the mission behind Exercitoo, and how the platform is positioned to become a leader in India’s MSME digital transformation.
Who Is Sunil Saharan? The Founder Behind Exercitoo
Sunil Saharan, born and raised in Rawatsar, Rajasthan, comes from a modest middle-class family. After completing his Electronics degree, he joined the Indian Air Force, where he developed core skills like discipline, critical thinking, leadership, and problem-solving.
These qualities later became the foundation of his entrepreneurial mindset. Even though he had a stable and respected job, Sunil knew he wanted to build something that could contribute to India’s growing business ecosystem.
His transition from the Air Force to entrepreneurship became the turning point that eventually led to the creation of Exercitoo.
The Birth of Exercitoo: Solving a Real Problem for MSMEs
The idea of Exercitoo came from a simple observation by Sunil Saharan:
Most Indian MSMEs struggle with manual work, inefficient processes, and high operational costs.
Large enterprises can afford advanced automation tools, but MSMEs often cannot. Exercitoo was built specifically to close this gap.
What Exercitoo Offers
- Easy-to-use automation tools
- Affordable SaaS solutions for daily business operations
- Systems that reduce manual errors and workload
- Smart workflows to improve productivity and scalability
Sunil Saharan’s vision for Exercitoo is clear — democratize automation for every small and medium business in India.
Why Exercitoo Stands Out in the MSME Automation Space
Several factors make Exercitoo unique:
1. Built for MSMEs, Not Big Corporates
Most SaaS platforms focus on enterprise clients. Exercitoo focuses solely on MSMEs, making automation accessible and budget-friendly.
2. Founded by a Non-Tech Entrepreneur
Despite not having a programming background, Sunil Saharan mastered SaaS and automation concepts, built a strong tech team, and executed his vision effectively.
3. Practical, Real-World Solutions
Exercitoo is designed based on real business challenges—something Sunil understood from deep research and experience working across different business environments.
Exercitoo Achieves an 8-Crore Valuation
The growth of Exercitoo caught investor attention.
The startup recently secured seed funding at an 8-crore valuation, proving that:
- The MSME automation market in India is huge
- Exercitoo’s model is scalable
- Sunil Saharan’s vision aligns with India’s digital transformation goals
This milestone also reinforces that impactful startups can emerge from small towns—not just from metro cities or elite institutions.
Future Goals: Empowering 10 Lakh MSMEs
Sunil Saharan and his team at Exercitoo have set a powerful target:
✔ Support 10 lakh MSMEs in the next three years
Through automation, Exercitoo aims to help businesses:
- Reduce operational costs
- Save time
- Eliminate repetitive manual work
- Improve efficiency
- Scale sustainably
This positions Exercitoo as a potential leader in India’s MSME automation revolution.
Why Sunil Saharan’s Journey Inspires Thousands
The story of Sunil Saharan is more than a startup journey—it is a powerful example of courage, passion, and transformation.
- He left a secure government job for a mission-driven startup
- He built a tech company without a tech background
- He brought global automation standards to Indian MSMEs
- He proved that great ideas can come from anywhere
Sunil Saharan’s journey with Exercitoo shows that when purpose meets determination, extraordinary success follows.
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