The MSME-focused SaaS venture by Sunil Saharan aims to help 10 lakh Indian enterprises cut costs and grow with automation.
You usually hear startup stories beginning in big metros, elite campuses, or corporate boardrooms. Sunil Saharan’s journey is different. He comes from Rawatsar, a small town in Rajasthan, from a normal middle-class family where the safest dream was a stable job, not a startup. Yet today, he is building Exercitoo, a SaaS company valued at 8 crore, with a clear mission: to help millions of MSMEs in India automate their daily operations and grow faster.
From Rawatsar to the Indian Air Force
Sunil’s early life followed a path that felt familiar to many Indian families. He completed his Bachelor’s degree in Electronics, choosing a practical course that could open doors to secure work. His dedication and discipline led him to the Indian Air Force, one of the most respected institutions in the country.
Wearing the uniform brought pride to his family and gave him the stability that most people in his town aimed for. Inside the Air Force, he learned how to handle responsibility, stay calm under pressure, and think clearly in difficult situations. These lessons would later become the backbone of his entrepreneurial journey, even though, at that time, he had no plans to start a company.
Sunil Saharan‘s Bold Decision to Leave a Secure Job
In a town where almost no one talked about entrepreneurship, the idea of leaving a secure government job sounded risky, even reckless. But over time, Sunil Saharan began to feel a pull in another direction. He wanted to build something valuable for the country and for humanity, not just follow a fixed routine.
Walking away from the Air Force meant leaving behind stability and facing questions from family, relatives, and friends. Many did not understand why he would give up such a respected post. But Sunil Saharan knew that if he wanted to create real impact, he had to step outside his comfort zone. That decision, made in the face of criticism and doubt, became the turning point of his life.
Sunil Saharan: Building Exercitoo from Scratch
There was one major challenge: Sunil was not a programmer. He did not come from a software background or a tech campus. Instead of treating this as a wall, he treated it as the first problem to solve.
He began learning about automation, SaaS, and how businesses across the world use technology to reduce manual work and errors. Slowly, he started surrounding himself with people who had the technical skills he lacked. He built a team of talent that believed in the same goal, to support enterprises with automation and make their work more efficient.
This journey gave birth to Exercitoo, a SaaS platform created specifically for the MSME sector. The idea was simple but powerful: help small and medium businesses automate their daily operations, manage processes better, and grow without increasing their operational costs. While large companies can afford big tech teams and custom software, most MSMEs cannot. Exercitoo aims to close that gap by offering ready-to-use automation tools that are affordable and easy to use.
Funding, Validation, and an 8-Crore Milestone
The road was not smooth. There were hurdles, delays, rejections, and moments when giving up might have felt easier. Coming from a background where no one spoke about startups, every step forward needed extra courage.
But persistence brought results. Exercitoo recently secured seed funding at a valuation of 8 crore. For Sunil Saharan, this was not just a number. It was proof that a founder from a small town, without a programming background or a legacy business family, could still build something that investors and enterprises believed in. It was a strong signal that the problem he chose to solve, MSME automation, is real and urgent.
A Vision to Empower 10 Lakh MSMEs
Sunil and his team are clear about where they want to go next. In the next three years, Exercitoo aims to help more than 10 lakh MSME enterprises lower their operational costs and scale faster with its automation tools and systems.
The vision goes beyond software. It is about giving business owners their time back, reducing their daily stress, and helping them focus on growth instead of repetitive tasks. When small and medium businesses become more efficient, the impact spreads, profits improve, jobs become more stable, and local economies grow stronger.
From Rawatsar to the Indian Air Force and now to the founder of an 8-crore SaaS startup, Sunil Saharan’s story shows what can happen when someone refuses to settle. His journey is a reminder that big change can start from a small town, a simple idea, and a single brave decision to try.
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