AffinitiAI has announced Overcite, a new AI visibility solution designed to show brands how they appear across search, the wider web and fast-evolving AI driven discovery. The product is being developed under the leadership of Dr. Ruchit Bhatnagar, who serves as director and lead investor at AffinitiAI. The entire product, management and marketing is being handled by Mr. Omkar Sonawane, CEO at AffinitiAI.
Overcite is an AI visibility solution from AffinitiAI that shows brands how they appear across search, the web and AI driven experiences. It provides a focused snapshot of online presence and clear priorities for teams that want stronger, more consistent visibility in an AI first world. Overcite offers a clear, focused snapshot of how a brand currently shows up online, what is shaping that view and which areas matter most for strengthening visibility across both search and AI. Instead of overwhelming teams with dashboards, the solution brings everything together into a simple picture that leadership can act on.
Search, content and digital visibility budgets are climbing globally. At the same time, generative AI is influencing how people discover, evaluate and compare brands. Businesses are investing more each year, yet very few have an accurate understanding of how they appear when customers look for them. Overcite is positioned at this intersection, offering clarity at a moment when clarity is rare.
Speaking on the initiative, Dr. Ruchit Bhatnagar said:
“Visibility is becoming a strategic asset. Across markets, I see leaders asking how their organisation is viewed in a world shaped by search and AI driven discovery. Overcite is designed to answer that question. I focus on products and verticals that recognise structural shifts early and help businesses stay competitive as the landscape evolves.”
CEO Omkar Sonawane added:
“Most brands know the environment has changed, but they do not have one place that shows the full picture. Overcite gives teams a clear understanding of where they stand and what will create the most impact in the months ahead. It is built for simplicity, accuracy and real-world decision making.”
AffinitiAI has positioned Overcite as a global solution from day one, aiming to support agencies, growing brands and leadership teams across markets as search and AI continue to reshape discovery and reputation.
About Dr. Ruchit Bhatnagar
Dr. Ruchit Bhatnagar is a global investor and entrepreneur with a portfolio spanning infrastructure, energy, technology, real estate and consumer ventures across India, the Gulf and the rest of the world. He focuses on identifying long term market shifts, backing high potential teams and supporting ventures that can scale across regions. As director and lead investor at AffinitiAI, he supports the development of forward-looking solutions like Overcite that strengthen digital competitiveness for the coming decade.
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