Niraj Choksi
Mumbai-born Niraj Choksi, co-founder of DVN Jewelry and Global Business Development Director, is a pioneering figure in sustainable luxury and international marketing.
A Glimpse Into His Journey
Born on August 12, 1978, in Mumbai, India, Niraj Choksi has played a defining role in driving sustainable luxury through his brand DVN Jewelry since the early 2000s. His journey is marked by global accolades and prestigious partnerships, fusing traditional Indian craftsmanship with cutting-edge technology. His work extends beyond jewelry, contributing significantly to India’s entrepreneurial ecosystem, philanthropy, and digital marketing outreach.
Early Life and Education
Choksi was raised in a Gujarati family in Chowpatty, Mumbai, by parents Dineshbhai and Sudhaben Choksi. He completed his schooling at Carmelite Convent English High School and pursued a bachelor’s degree from Mithibai College under the University of Mumbai.
Displaying entrepreneurial instincts early on, Choksi launched a cybercafé while still in college. To enhance his business acumen, he completed a Family Business Program at Stanford Business School, gaining vital insights that later helped expand DVN Jewelry into international markets.
Founding DVN Jewelry
As co-founder and Global Business Development Director of DVN Jewelry a flagship entity within the DVN Group Choksi has transformed India’s jewelry landscape. He has combined high-tech manufacturing with the country’s rich artisanal heritage, positioning DVN as a leader in sustainable luxury. His strategic direction emphasizes not just quality and innovation, but also environmental consciousness and workforce empowerment.
Sustainable Luxury and Craftsmanship
Choksi’s focus on eco-conscious design sets DVN Jewelry apart. He incorporates advanced technologies to maintain consistency and precision in every product. Beyond the manufacturing process, he invests heavily in skill development, ensuring his team meets global standards of luxury craftsmanship.
Digital Strategy and Global Reach
Since 2006, Choksi has also served as the Brand Ambassador for Alibaba India, enabling Indian jewelry and fashion products to reach a worldwide audience via global ecommerce platforms. His deep understanding of digital consumer behavior has helped DVN Jewelry develop compelling brand narratives and marketing campaigns. His ventures also span real estate and media financing, showcasing his versatile business insight.
India–Australia Jewellery Trade Strengthens with Strategic Partnerships
The jewellery trade relationship between India and Australia is entering a golden era, marked by mutual respect for craftsmanship, ethical practices, and sustainable growth. With India’s legacy of fine jewellery production and Australia’s increasing demand for customised, responsibly sourced pieces, the collaboration is proving mutually beneficial. Renowned Indian jewellery entrepreneurs Niraj Choksi (also known as Nick Choksi) and Vishal Choksi, co-directors of DVN Jewelry, are leading this movement. Their visit to the International Jewellery Fair Sydney from 23rd to 25th August 2025 highlights a renewed commitment to fostering Australia-focused business relationships and supporting local design-led brands with Indian manufacturing excellence.
Accolades and Recognition
Niraj Choksi’s contributions to business and innovation have been acknowledged through several prestigious awards:
- APEC Innovative E-Businessman Award (2009)
- International Star Award for Quality (2012)
- Winner, Alibaba Asia Best Practice Competition (2014)
- GEA 2022 certification for Most Innovative Software Development Company
- Commendation for leadership in certified sustainable jewelry manufacturing
He is also lauded by industry peers for creating bespoke, luxurious designs that resonate with clients seeking both beauty and investment value.
Mentorship and Social Impact
Choksi is deeply invested in building India’s entrepreneurial ecosystem. He regularly mentors young business leaders and participates in industry forums to share knowledge and strategies.
His philanthropic efforts are equally impactful. Through DVN Group’s education and community initiatives, Choksi works to uplift underprivileged communities demonstrating his belief that business should drive value beyond profit.
Adapting to Market Trends
As sustainability and ethical sourcing gain importance in the global jewelry market, Choksi has positioned DVN Jewelry as a forward-looking brand that meets these evolving demands. International customers now seek traceability and environmental responsibility in luxury products values that DVN actively champions.
Key themes such as sustainable jewelry in India, ethical luxury, DVN Jewelry innovation, and Mumbai-based entrepreneur are naturally embedded across this narrative, enhancing relevance for global audiences and digital search visibility.
Global Positioning
In contrast to traditional jewelry companies, DVN Jewelry distinguishes itself by integrating technology, responsible sourcing, and global partnerships. Choksi’s international exposure particularly through his Alibaba role and Stanford education has helped him bridge the gap between Indian artisans and global markets. DVN now stands as a benchmark for sustainable luxury in India and beyond.
Looking Ahead
Choksi’s future plans include:
- Expanding philanthropic programs
- Revolutionizing marketing through technology
- Mentoring more young entrepreneurs across India
With his balanced approach to business growth and social responsibility, he aims to leave behind a legacy rooted in ethical leadership and innovation.
As global awareness around sustainable luxury continues to grow, DVN Jewelry is poised to scale even greater heights. Choksi’s vision and commitment to empowering Indian artisans will play a crucial role in elevating the nation’s presence in the international luxury market.
Conclusion
From his early entrepreneurial pursuits in Mumbai to becoming a global leader in sustainable jewelry, Niraj Choksi exemplifies how vision, adaptability, and purpose-driven leadership can reshape industries. With DVN Jewelry’s continued rise, Choksi’s multifaceted role across luxury, digital marketing, and philanthropy serves as an inspiration for the next generation of Indian entrepreneurs committed to innovation with integrity.
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