Aadi Das (Left) ; Graham Weilhmiller (Right)
Kolkata-Based Startup Skalabell Gains Praise from BNI’s Global CEO for Supporting U.S. Content Creators with Unique IT and Creative Services
New Delhi/Kolkata – July 1, 2025:
In a recent Business Network International (BNI) event, Graham Weihmiller, the Global CEO of BNI, acknowledged Indian digital startup Skalabell for its growing role in the U.S. creator economy. Speaking to a global gathering of entrepreneurs and small business leaders, Weihmiller referenced Skalabell and its CEO Aadi Das as examples of how India-based startups are offering niche, high-value services to international markets—especially in the digital content space.
“Startups like Skalabell are helping bridge the creative and technical needs of content creators in the U.S. with scalable, efficient solutions. Their approach is not only innovative but also shows how Indian entrepreneurs are solving global challenges with precision,” said Mr. Weihmiller during his address.
The mention came during a discussion focused on cross-border business growth, creative service exports, and the rising global demand for digital outsourcing tailored to niche markets like YouTube creators, infotainment channels, and independent podcasters.
About Skalabell and Aadi Das
Founded by Aadi Das in Kolkata, Skalabell is a growing creative-tech company that specializes in post-production support, video editing, design assets, and IT-backed automation for content creators—particularly in the U.S. The company has found success by targeting creators who need reliable and affordable support to scale their content production, without compromising on visual quality or brand consistency.
“We’re not a big agency. We’re a lean team focused on solving a very specific problem—helping creators stay consistent and professional online without burning out,” said Aadi Das, CEO of Skalabell. “We blend creative talent with tech workflows that save time and money for creators.”
Skalabell works primarily with creators in New York, Texas, and California—markets where digital content consumption and creator monetization are particularly high. The startup offers services ranging from long-form YouTube video editing and thumbnail design to metadata optimization and automation tools that streamline production processes.
Why the Recognition Matters
While Mr. Weihmiller’s reference was brief, it signals something larger: a shift in how Indian creative and tech startups are being perceived in the global business ecosystem.
BNI, founded in 1985, is the world’s largest referral networking organization with over 300,000 members across 75+ countries. For a founder or company to be mentioned in a global BNI context adds credibility and visibility among thousands of business owners and decision-makers.
“This kind of acknowledgment helps us build trust with international clients. Especially in the content industry, where timelines are tight and expectations are high, trust and consistency matter a lot,” Aadi said.
The Business Model: Creativity Meets Process
What makes Skalabell stand out is its hybrid model. The team combines traditional creative services—like editing, color grading, transitions, and motion design—with tech-enabled systems such as project dashboards, asset libraries, and AI-assisted suggestions for better video performance.
Skalabell does not operate as a gig marketplace. Instead, it offers a managed service model with account managers, fixed delivery timelines, and monthly retainer plans—making it easier for creators to budget and plan their content calendars.
“The idea is simple: we want to become an extension of our client’s team. Whether they’re a solo creator or a growing channel, they should feel like they have a reliable backend studio,” Aadi explained.
Client Base and Expansion
While the company started with just one YouTube client in 2022, Skalabell now handles multiple U.S.-based channels across categories like infotainment, finance, lifestyle, and educational content. The team currently operates remotely from India, with a dedicated U.S. time zone support shift and a growing network of editors, designers, and project coordinators.
According to internal reports, Skalabell is planning to expand its offerings into vertical content editing (Reels, Shorts, TikToks) and podcast post-production in the coming months. The company is also exploring collaborations with U.S.-based creative agencies for white-label partnerships.
“There’s a lot of noise in the creative services space, but very few companies are focused specifically on the backend needs of YouTubers and influencers. That’s where we see long-term opportunity,” Aadi said.
Looking Ahead
With the global creator economy expected to cross $100 billion in valuation, services that support creators in content production, branding, and tech automation are becoming more essential. Recognition from industry leaders like Graham Weihmiller may help companies like Skalabell attract further partnerships and talent.
“We’re still early in our journey,” Aadi concluded. “But being noticed at a global platform like BNI definitely gives us motivation and momentum.”
For media inquiries or partnership discussions, you can contact Skalabell via their official website www.skalabell.com
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