
RYYT, fintech startup India, social finance network, peer support money platform, Shuvam fintech, DPIIT certified startup, Afthonia Labs incubated, money and mental wellness, financial empowerment India, real money stories
By Calcure Technologies Private Limited
Founder & CEO: Shuvam
Turning Quiet Struggles Into Loud Impact
Money problems are universal — but talking about them still feels taboo. Whether it’s confusion over investing, fear of debt, or the embarrassment of asking “basic” questions, many people suffer in silence.
That silence is exactly what RYYT, a new-age social-first financial network, aims to break.
Launched under Calcure Technologies Private Limited and led by its founder Shuvam, RYYT isn’t just a fintech product — it’s a movement to humanize the conversation around personal finance.
“We built RYYT because we were tired of feeling alone when it came to money,” says Shuvam. “There was no space to ask questions without fear or shame. Now there is.”
What Makes RYYT Different?
While traditional fintech apps focus on tools — like trading, saving, or budgeting — RYYT starts at the human level. It creates a safe, peer-powered platform where users can:
- Ask honest financial questions
- Share real-life money stories
- Support others going through the same financial journey
- Learn not from “experts,” but from experiences
This community-first approach makes RYYT one of the first platforms in India to blend finance with social support, allowing users to grow emotionally and financially — together.
A Startup Born from Experience, Built with Purpose
Incorporated in February 2025, RYYT quickly caught the attention of fintech leaders. It was incubated by Afthonia Labs, Bengaluru’s top accelerator for fintech startups, known for scaling early-stage ventures into market-ready businesses.
RYYT also received DPIIT certification, a significant nod from the Indian government recognizing its innovation, scalability, and social relevance. The platform was invited to pitch at the Global Startup Summit, and currently garners visibility on platforms like Entrepreneur Story and Daily Hunt.
The Founder’s Grit: Building RYYT Against All Odds
Behind RYYT is not just strategy, but deep personal struggle. Founder Shuvam began with a vision and a void — no money, no safety net, and no startup pedigree. Every step forward was built on belief, persistence, and painful trial.
“There were nights when I didn’t know if we’d survive the next month,” he says. “But I stayed focused on the people we were building this for. I knew this mattered.”
Building a remote team across India, with limited funds and no connections, required not just leadership but trust — and the ability to inspire others with an idea that didn’t yet exist. That passion, today, fuels a platform poised to change the way India deals with money.
RYYT’s Big Vision: Money Without Judgment
The ultimate goal isn’t to have millions of users. It’s to have millions of moments where someone feels supported. Whether it’s a young earner confused about savings or a parent buried in debt, RYYT wants to be the shoulder, not just the solution.
“True success for us is when someone opens RYYT and feels less alone,” says Shuvam. “That’s when we know we’re winning.”
In the next few years, RYYT aims to become India’s most trusted space for financial conversation — a social platform that leads to smart decisions, fewer mistakes, and stronger financial wellbeing for all.
Join the Beta: Be a Voice in the Financial Conversation
As RYYT continues to grow its impact, Calcure Technologies Private Limited is extending an open invitation to early users who want to be part of something transformative. If you’ve ever felt left out of the financial conversation or wished for a space where you could truly be heard — now is your chance. RYYT is currently in beta testing, and we’re looking for curious, compassionate, and community-driven individuals to help shape the platform before its official launch. Be among the first to explore a new way of talking about money — together. Sign up now at 👉 www.ryyt.in.

What RYYT Stands For:
- 💬 Real Conversations: Honest, peer-driven dialogue about money
- 🤝 Community First: Built for connection, not judgment
- 💡 Empowerment Over Advice: Learn from lived experiences
- 🚀 Startup With Heart: Born from struggle, built with purpose
Follow RYYT’s Journey:
🔗 LinkedIn – RYYT