Nazrana Chikan, a renowned fashion house, is proud to announce the launch of their latest collection, showcasing the exquisite art of Chikankari embroidery. This traditional craft has been passed down through generations and is now being reimagined by Nazrana Chikan to create a stunning range of apparel that combines heritage with modern design sensibilities.
The new collection features intricate hand-embroidered pieces that reflect the rich cultural heritage of chikankari craftsmanship. Each garment is a labor of love, meticulously crafted by skilled artisans to bring out the beauty and elegance of this age-old art form. From delicate floral motifs to intricate patterns, every piece in the Nazrana Chikan collection is a testament to craftsmanship and attention to detail.
With a commitment to preserving and promoting traditional craftsmanship, Nazrana Chikan’s latest collection offers customers a chance to own a piece of history while also supporting skilled artisans. The brand’s dedication to quality and authenticity shines through in each garment, making it a must-have for those who appreciate timeless elegance and exquisite craftsmanship.
Nazrana Chikan’s story is synonymous with the rich cultural tapestry of Lucknow, the erstwhile capital of Awadh. Chikankari, meaning “embroidery of the hook,” flourished under the patronage of Mughal royalty, and Nazrana has meticulously preserved this art form. Their garments showcase intricate hand-embroidered designs using a variety of stitches like kaamadani, zardozi, and the quintessential chikankari stitches.
The brand boasts a diverse collection, featuring chikan cotton long tops, embroidered chikan kurtis, elegant chikan sarees, graceful salwar kameez sets, and a treasure trove of unstitched chikankari suit materials. Each piece is a testament to the dedication and skill of the artisans who bring these designs to life. Nazrana Chikan’s commitment to quality extends to the fabrics as well. They utilize pristine white fabrics like voile, cambric, and organza, along with a vibrant array of colored options, ensuring a piece for every taste and occasion.
Over the years, Nazrana Chikan has garnered a loyal clientele who appreciate the brand’s dedication to authenticity and innovation. Their unwavering commitment to using age-old techniques alongside contemporary design sensibilities has allowed them to cater to a wider audience. Whether you seek a timeless white chikan kurta or a fusion piece that blends chikankari with other embroidery styles like aari or zardozi, Nazrana Chikan has something to offer.
Nazrana Chikan’s success story transcends geographical boundaries. Their export division has made significant inroads in the European, US, and UAE markets, with a growing clientele across the globe. Their commitment to international quality standards and meticulous attention to detail ensure a truly global appeal.
About Nazrana Chikan
Nazrana Chikan is a luxury fashion house dedicated to preserving and celebrating the art of Chikankari embroidery. Each piece in their collection reflects a legacy of craftsmanship and tradition, offering customers timeless elegance and sophistication
Established in 1981, the brand has carved a niche for itself in the chikan industry, offering exquisite hand-embroidered apparel for over four decades. With a dedication to preserving this art form while embracing contemporary trends, Nazrana Chikan caters to a global audience seeking timeless elegance and impeccable quality.
Contact:
Website: https://nazranachikan.com/