Harmeet Kaur Mundae’s bio:
Harmeet Kaur is the Director and Founder of AngelBars, earlier known as Chocoindulge. She is a B.Tech engineer and has done her MBA in marketing. She started her chocolate business seven years ago. Earlier, she was only making chocolates at home and distributing them to her family and friends, and she got very good feedback. This carried on for 4 years without any official establishment, then her family helped her venture out of this completely. It was a struggle for me to be a mother, do my job and start this business at the same time. This business required a good initial investment of 50,000 INR for her to begin. She took the risk. She started this on February 3rd, before Valentine’s, and now she also delivers the wedding order of chocolates to Singapore.
What are Harmeet Kaur Mundae’s most significant milestones in her life journey?
The greatest milestone in her life journey is that once she got the order from one wedding but not from the bride’s side, but the groom’s side also liked it so much that they placed their order with me, and that was a 180 kg chocolate order which she delivered in 15 days. Another was when she got an offer from Ranchi District to train the SHG ladies in Ranchi for chocolate and cookies. Earlier, she started this on February 3rd, before Valentine’s Day, and she got a huge order from one of her friends. She was very happy and thus began the chocoindulge journey. With time and effort, she learned new things and introduced them under the ChocoIndulge brand. Even today, she is learning new things and coming up with new ideas. She also delivered the wedding order of chocolates to Singapore.
What are the lessons from the challenges she has faced and how did she overcome them?
Every new business comes with great difficulty, financial planning, and risk factors. Initially, everything was paid out of her pocket as customers weren’t giving advance orders for the new brand. There were many big players sitting in the market, and many renowned home bakers were also present. She had done tremendous marketing for visibility, exhibiting in cities so that consumers could taste her product. Almost a year later, a friend proposed she join BNI, which is an online peer-to-peer marketing platform. It was another challenge and risk, as one had to invest time and money in it and get the desired output. It also took her 6 months to establish herself and build the desired network for her business. Eventually, people started to know about her and about her best products. Now she is not looking back as she only thinks about what she has to do next, always looking at the bigger picture to succeed, which perhaps is the biggest lesson in her upbringing from her late father.
Mention some of the principles she lives by and would advise others to follow…
She firmly believes in loyalty, determination, passion, being stuck on words, truthfulness, never giving up, and never stopping as the sky is too big.
She is into customized things. You will never have heard of Bittergourd chocolates, Amla chocolates, and Green Chillies chocolates. She started a special line only for sugar-free patients. She is also making Belgian chocolates. She trained ladies in NGO.s and SHG groups, as she believes whatever they earn from society, they also have to give back. She is still in the learning phase, and in the product, there is no quality compromise; best in taste, preservative-free, and freshly made and baked, as they are creating memories.
